Failed Shaadi
Pay attention to the adjoining image. It is an advert. No matter if you use the internet even for a trivial purpose, you have most probably seen this ad. It is one of the most prevalent Indian Internet ad. It is present everywhere, even on naughty sites.
The interesting part is not its omnipresence. It is the girl that appears in the ad. The smart people at shaadi.com do rotate the girls’ pictures. But, this particular girl has been unmarried for more than two years now. I really feel bad for this girl.
Going by the photograph, the girl is beautiful. She should be getting proposals within seconds of registering on shaadi.com. And she should have gotten married with a couple of months. Somehow, shaadi.com has failed to address the aspirations of this potential bride. I wonder why.
One of the obvious reasons could be technical. That, the search or information finding feature at shaadi.com is broken. Due to which, people just can’t get to see the profile of this beautiful girl. It is hidden somewhere deep within their millions of records. Now, most of the potential grooms registered have a very simple search criteria. They enter the basic parameters like, age, education, location, etc. And start crawling through the result. Whenever, their eyeballs get attracted to a good looking girl’s photo, they click on it. It is really simple.
With millions of such grooms looking up shaadi.com day and night, it is hard to believe this one girl stays unnoticed for such a long period of time.
Another problem could be with the girl herself. It’s the twisted little complexly connected world. And all games of it are played in the relationship arena. Pre-existing romantic relations are kep under cover of fake matrimonial profiles. The elders use test profiles to guage the “market”. Desperate guys use the matrimonial site as a social networking tool to hook up with whatever orientation. And the matrimonial sites themselves are smart enough to use people’s emotions to pump up their statistics.
The Internet is funny and complex just like the real world. I hope this girl finds what she is looking for.